Ninemsn Launches First Online-Only Drama Cassie Has Dreams
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Ninemsn will launch a 20-part 'webisode' series in the lead-up to the highly anticipated Channel Nine television drama event, Scorched.
(OPENPRESS) August 13, 2008 -- Ninemsn will launch its first ever online-only drama, Cassie Has Dreams, on August 11 in the lead up to the Nine Network's television drama event Scorched.
Streamed over 20 'webisodes', each two to three minutes long, Cassie has Dreams will serve to engage viewers in the TV drama before it airs later this year on Channel Nine.
Exclusive to ninemsn, with television quality production, the webisodes star Kate Bell as the character Cassie that also appears in Scorched. In the weeks leading up to the broadcast date of Scorched, more webisodes will go live.
"The launch of the Cassie has Dreams highlights how significantly online video has evolved in the past years. This television quality production made especially for online and available exclusively on ninemsn demonstrates how online and television can work seamlessly together to create an even better experience for our audience," said Nick Spooner, ninemsn Chief Operating Officer.
Several of Scorched key cast including Vince Colosimo, Georgie Parker, Cameron Daddo, Rachael Carpani and Brittany Brynes also appear in the Cassie Has Dreams webisodes.
scorched.tv also features a futuristic news station, CPN, with Mark Ferguson and Mike Bailey providing over 30 minutes of news reports and commentary about a frightening world without water. The audience is encouraged to be a part of scorched.tv by emailing characters and sharing their own videos and stories.
People can experience Cassie Has Dreams only at scorched.tv
For further information, please contact:
Nelly Assayag, Publicist ninemsn, 02 8001 4198, email@example.com
ninemsn is Australia's number-one interactive media company. Over 8.2 million people (as at May 2007) visit ninemsn each month, making it the largest online audience in Australia. ninemsn represents over 75 per cent of reach to all Australian Internet users.