Muscle Beach® Turns Fitness Industry Upside Down - Offers Franchises For Free
Submitted by: Saravanan
2009-10-17 00:01:43
Muscle Beach®, the innovative fitness brand based on the Santa Monica, California venue that launched the fitness movement, has announced plans to give away a free franchise to any club that signs a contract with their personal training division.
Wilbraham, MA (OPENPRESS) October 17, 2009 -- Muscle Beach®, the innovative fitness brand based on the Santa Monica, California venue that launched the fitness movement, has announced plans to give away a free franchise to any club that signs a contract with their personal training division.
Muscle Beach®, the innovative fitness brand based on the Santa Monica, California venue that launched the fitness movement, has announced plans to give away a free franchise to any club that signs a contract with their personal training division.
According to Founder and Chairman, Daniel Tschirret, "Our innovative concept has forever changed the relationship between corporate and club. There's no longer any reason to buy a franchise when you can get one for free."
Tschirret noted that any fitness club that chooses to use his company's personal training service will receive a free franchise for their club, for the entire duration of the contract, regardless of its length. This revolutionary incentive eliminates the need for fee-based franchises. New or existing clubs are eligible, regardless of their format.
Tschirret goes on to say, "It just makes good business sense to offer something that nobody else can. Our diversified structure generates revenue from many different fitness businesses, which is why we can afford to do this. Other fitness club franchises lack diversity. They're business models are limited to fitness clubs and nothing more. Their primary source of income comes from the fees they charge for their models. Thus, they can't afford to eliminate those fees and simply give their franchises away for free."
Tschirret says that his company has been bombarded with inquiries. "Our program is creating a frenzy very reminiscent of the "Cash For Clunkers" program. The difference between the two is that with 'Cash For Clunkers,' the cars weren't totally free. But with our program, you actually get a valuable commodity and you don't have to spend a dime to receive it. When you take into consideration that we pay a fee to train their members, clubs actually benefit twice. First, they generate income from the fee, and second, they no longer have to pay heavily for a franchise.
Tschirret cites the example of a club owner who operates eight franchised clubs. "At full price, they'd be paying in the vicinity of $10,000 per year, per club. Given a quantity discount, the price is more likely to be half of that. Still, that's roughly $50,000 a year in fees. If they were to choose our personal training service, they'd not only be making money from that, but they'd be saving 50 grand per year in fees that otherwise would be paid to the franchisor. Numbers like that can spell the difference between breaking even and turning a decent profit."
To become eligible for a free Muscle Beach® fitness club franchise, The World's Most Beloved Fitness Venue™, call 413-242-1111 or visit musclebeachbrand.com.
About Muscle Beach®
Muscle Beach®, the flagship brand of Multinational Brands, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It's where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. Offering more fitness businesses than any other brand, Muscle Beach® stands alone as the world's largest fitness entity.
Contact :
Daniel Tschirret, MBA
Multinational Brands, Inc.
Muscle Beach®
2378 Boston Road Suite 522
Wilbraham, MA 01095
413-242-1111
info@musclebeachbrand.com
http://www.musclebeachbrand.com .
