Business Marketing Association awards event recognizes top examples of corporate branding
Houston, TX (OPENPRESS) December 25, 2010 -- Green Bank, N.A. received top honors for its logo during the Business Marketing Association (BMA) Houston's 2010 Lantern Awards of Texas. The logo won the Best in Category Lantern Award for "Corporate or Product Indentity," in a competition for marketers and producers of business-to-business communications. Pennebaker Fifth Ring (Pennebaker), the Houston-based corporate communications firm which designed the logo, was presented with the award at the event, held at the Petroleum Club of Houston on November 16, 2010.
"We were certainly pleased to see the Pennebaker team recognized for their work on our logo," said Michael Barone, vice president of marketing & branding at Green Bank. "It is the perfect outward representation of Green Bank, giving a visual dimension to sustainability, one of our core values."
The logo depicts a globe with three layers: a green leaf at the top, representing growth and healthy life; a blue band in the middle, representing clean, clear water and air; and a brown base, representing a fertile foundation. These elements are key to Green Bank's mission, focusing on sustainability from a financial and environmental perspective, rewarding customers who chose resource-saving options, emphasizing education and supporting green initiatives.
"This project was a welcome challenge for us," said Jeffrey McKay, partner and creative director at Pennebaker Fifth Ring. "The logo had to work on two levels - the environmental sustainability that is key to the green movement, and the financial sustainability upon which Green Bank's mission is based. We felt that the symbolism contained in the graphic satisfied all of these criteria, and we are immensely gratified to have this affirmed by Green Bank and Houston business community."
About Green Bank
Green Bank, N.A. is a wholly owned subsidiary of Green Bancorp, Inc. Headquartered in Houston, the bank focuses on the commercial and private banking needs of middle market businesses and individuals with innovative products and personal attention. Green Bank is committed to streamlining processes, preserving resources and performing to a higher standard. Green Bank employees are empowered to work toward long-term goals and make sound lending and investment decisions. Green Bank, N.A. is a federally chartered bank regulated by the Office of the Comptroller of the Currency, a division of the Department of the Treasury of the United States.
