Do Coaches And Consultants Need a Personal Brand? ThoughtOffice Research Says
Submitted by: pressreleasepoint
2008-12-23 03:00:08
Thomas J. Leonard once envisioned 10,000,000 people receiving Life or Executive Coaching. Being an effective, successful coach means establishing a brand in your market. ThoughtOffice Corporation's 'ThoughtOffice Coach and Consultant' software suite provides the solution, through custom-branded Coaching Sessions that always keep the Coach's name, image and logo in front of the client.
Portland, OR (OPENPRESS) December 23, 2008 -- The humble waitress at the diner wears a name tag, and the CEO of the corporation gets an engraved brass plaque on her door... but the Coach or Consultant who helps the former become the latter can often get lost in the shuffle. Now ThoughtOffice Corporation's Coach and Consultant software ensures that the coaching ideas that help individuals perform at their peak carry the imprint of the coach who provided them... helping to escalate the coach's value and organically expanding their market and name.
"When we developed the ThoughtOffice Branding Wizard, we were coming from this one salient point: Every coach and consultant we know has given away more great ideas than they've ever 'sold'," says Mark Alan Effinger, CEO of ThoughtOffice Corporation, makers of ThoughtOffice Coach and Consultant Software ( http://www.thoughtoffice.com/?page_id=38 ) and a seasoned consultant. "We've been in that very same spot many times over the last 22 years, so we thought it might be valuable to fix the problem, and help the industry as a whole. If we've done this right, more coaches will get more business and get paid for more of the ideas they brainstorm with their clients. And that's a win for everyone involved."
ThoughtOffice is a creativity to productivity solution that takes proven PhD and MBA skills, and provides them as thousands of topic-specific queries to help coaches master life and business issues. The program also allows coaches to share that information with their clients in the form of Sessions: 30-120 minute processes that help clarify blind spots in strategies, reveal opportunities, and explore issues that might otherwise require a dozen specialists to resolve.
In addition, the ThoughtOffice program also contains a stream - of - consciousness Associative Thinking engine - the IdeaBrowser - that accesses more than 8,188,000 words and phrases, and over 3,000,000 keyword-tagged images to help explore new lines of thinking, and rapidly clarify any issue. The program can be easily used by both Coach and Client during Sessions. The end result is an attractive, professional session document, branded with the Coach or Consultant's information, including a copyright notice, always identifying the source of the solution.
According to Pete Nelson of The Valeo Group, an established Southern California sales, marketing and branding consultancy, branding is one of the most important differentiators for coaches and consultants.
"Over the last three years we've been looking at this from the full range of our client base: Life and Executive Coaches, Financial Service Professionals, and Sales Executives. In the end, we've found that productization ( http://thevaleogroup.com/default.asp?PID=5 ), or the process of keeping an individual's name on the tips of their client's and prospect's tongues by branding, is one significant key to reducing prospecting efforts and increasing real, billable and profitable business," says Nelson. "This branded productization effort helps professionals leverage their business expertise to generate significantly more revenue, allowing them to cherry pick who they teach, mentor, coach, empower. If you have a recognizable brand, you get to spend much more of your life doing the latter, and much less being submerged in the former."
To support users' branding efforts, ThoughtOffice allows incorporating text and images, and features completely customizable name, logo, and copyright fields. It takes less than 20 seconds to brand Sessions, Slideshows, and printed output. And every time the client loads your project, your bright, shining face and name come to the forefront of the program, iteratively reinforcing your brand, and your value to their operation.
ThoughtOffice Coach and Consultant software includes modules for Consulting, Negotiation, Strategy, Public Speaking, Marketing, Public Relations, and Evaluation. Modules for Business Plans, Creative Writing, and 7 more topics are currently available to further expand the program. In addition, the 8,188,000 word and 3.000,000 image databases are continually updated, keeping the program always current. With prepackaged bundles priced from $96 to $496, ThoughtOffice is affordable and has an extremely quick ROI.
About ThoughtOffice
ThoughtOffice is a software and consulting firm which develops brainstorming, innovation and creativity solutions for life coaches, instructors, executives, inventors, and consultants. Based in Vancouver, WA, the company has been creating and managing technology and fast-growth companies since 1998, from Irvine, California to Vancouver, British Columbia. The company can be reached on the web at http://www.thoughtoffice.com, by e-mail at info@thoughtoffice.com, or by calling 360-450-6888.
Press Contact:
Mark Alan Effinger
ThoughtOffice
5640 SE Riverside Way
Vancouver, WA 98661
360.450.6888
info@thoughtoffice.com
http://www.thoughtoffice.com
