'CityClub Living' Lifestyle Geared to Dynamic, Affluent Market
Submitted by: The Adler Network, Inc.
2008-12-25 00:45:53
Kapital Development creates lifestyle for well-heeled members of The Greatest Generation
Boca Raton, FL (OPENPRESS) December 25, 2008 -- Where will many of Boca Raton's 70-year-old millionaires be living in 2010 and beyond? It's anyone's guess, but the creators of a new lifestyle paradigm for vibrant, older adults of affluence and influence are banking on capturing a portion of this market for their CityClub Living Residences planned in the heart of downtown Boca Raton.
Howard Kaplan and Stevan Pardo, partners in Aventura, Florida-based Kapital Development and originators of the unprecedented CityClub Living brand, have set out to fill a lifestyle void for sophisticated, well-heeled, accomplished members of The Greatest Generation.
"This niche market wants to maintain their standard of living and even enhance their living environment, while simultaneously enjoying the peace of mind associated with knowing that premium health care options are available, should they or their spouse need them down the road," Kaplan said.
Having looked hard and long at the shifting demographics of the aging population in the U.S., Kapital is also looking forward to another generation wave, the baby boomers. According to the U.S. Census Bureau, the 65 years old plus population is expected to reach 72 million through 2030. One in five Americans will be older than 65 years of age.
"Additionally, this population segment is the wealthiest and best educated the U.S has ever seen. Moreover," Kaplan continued, "80% of older adults have one chronic health condition and 50% have two or more, so they will be seeking a lifestyle that meets all their requirements. These dynamic individuals may be aging, but they think of themselves as 40. They know it is essential to grow and even reinvent themselves at any age."
Kaplan and Pardo are convinced that CityClub Living will be a perfect fit for a wealthy market that would not consider living in a 55+ active adult living community, retirement home or senior living facility. "They'd rather age in place in their existing homes and bring in healthcare support, if needed. But this experience has proven to be isolating and causes stress on the spouse or family who are faced with coordinating these healthcare services while also burdened by household and home maintenance responsibilities. The CityClub Living lifestyle does this for you," Kaplan explained. "Plus, because residents will be in a building with a like peer group, they won't be socially isolated. Interaction with others has been shown to help keep people young, just as physical and intellectually stimulating activities do."
Residence sizes will range from just under 1,000 to more than 3,000 square feet of air-conditioned living space.
With city life being an increasingly popular option, CityClub Living Residences' urban setting provides another attractive draw. Many prosperous, culturally active, older adults are forfeiting their tee times in favor of living in the heart of an exciting urban core. "Our site, which is one block north of Camino Real on South Federal Highway, across from the Boca Raton Resort and Club, is within walking distance of world-class dining, shopping and entertainment. And the ocean is just a bridge away," Kaplan pointed out.
Kapital Development is leveraging the current real estate environment for a major expansion of its CityClub Living brand. In addition to its CityClub Living Residence for-purchase product, the company is offering CityClub Living Luxury Rental Residences, the first of which will be in Coral Gables, Florida.
To anticipate and meet healthcare needs, Kapital has entered into an agreement with top-tier providers including Sunrise (NYSE: SRZ), the largest global provider of private pay care services. Mayo Clinic will provide 24/7 consultation phone access, and Kapital is in continual discussions with other leading healthcare providers regarding a plethora of beneficial offerings for its residents.
Residents will enjoy a full menu of amenities - i.e., a fitness/wellness center with trainers and a nutrition counselor, day spa and salon, theater, cocktail lounge, art studio, banking services, restaurants, an overnight guest suite and more. There will also be 24/7 valet parking, chauffeured Mercedes-Benz transportation, daily housekeeping, and services such as car detailing and dog grooming.
"The best way for us to describe CityClub Living is to compare it to life aboard a luxury cruise liner or at a 5-Star resort," Kaplan concluded.
For further information, visit www.cityclubliving.com. Or call 561-368-3002 in Boca Raton and 305-774-1010 in Coral Gables.
