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New Marketing Strategies For Cancun, Mexico


Submitted by: Turbulence Music Corp. (Publishers of People's Choice Guide Cancun)


2010-10-06 00:04:05

The Focus Of Promoting Travel And Tourism Expands To Market Cancun And Beyond

Santa Fe, Mexico City (OPENPRESS) October 6, 2010 -- Sr. Jorge Luis Tellez, Promotion Director of the Cancun Convention and Visitors Bureau, introduced the new advertising and marketing campaign for Cancun during the FITA Conference (International Tourism Fair of the Americas). The strategy and slogan "Cancun and the Treasures of the Caribbean" will focus attention on Cancun and the surrounding region in an effort to raise awareness about the location on the Western Caribbean. Cancun is Mexico's #1 tourist destination, attracting people from all over the world to its recently restored beaches, luxurious resorts, beautiful spas, duty-free shopping in ultra-modern shopping malls and sizzling nightlife. The new strategy will highlight the cultural and eco tourism attractions in the area that are reachable via short day trips.

In an effort to heighten awareness about the culinary offerings at area restaurants, Eric Rabinowitz, the Author of People's Choice Guide Cancun Travel Survey Guidebook, unveiled a new Cancun discounts program. "When people present our travel guide at participating establishments, they will have a choice of promotions available exclusively to our readers." The unique concept allows patrons to choose from various offers that are listed on the peopleschoiceguide.com Discounts page, and the program is absolutely free for merchants to participate. "When vacationers spend time at one of the All Inclusive resorts, they often overlook the wonderful cuisine offered at the hundreds of fantastic Hotel Zone and Downtown Cancun restaurants." "We are thrilled to have the opportunity to be involved with supporting the local food scene in this way, and to show people that Cancun is truly the culinary capitol of the Caribbean."

People's Choice Guide Cancun Travel Survey Guidebook, written by Eric Rabinowitz, is the only travel guide that presents establishments' info along with ratings and reviews from their customers. The book may be purchased online at peopleschoiceguide.com and at booksellers throughout the United States, Canada and United Kingdom.




Contact Info

Turbulence Music Corp. (Publishers of People's Choice Guide Cancun)
Phone: (212) 486-1751
Website: http://www.peopleschoiceguide.com
300 East 62nd Street Box #1601
New York, NY 10065



Release Info

Metro Area: Read More from this Metro Area
Country: United States Read more from this Country
Industry: Publishing: Books Read more from this Industry
Press Keywords: Cancun restaurants Mexico tropical vacation travel guide book food reviews hotel zone resort ratings tours nightlife caribbean beach golf scuba
Press Company: Turbulence Music Corp. (Publishers of People's Choice Guide Cancun)
Press Site: http://www.peopleschoiceguide.com


 


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