Terra Sana Franchises Continue to Spread: Next Stop, Málaga and Madrid
Submitted by: Jumping Spider Media
2009-08-06 00:11:11
(OPENPRESS) August 6, 2009 -- Terra Sana (www.terrasana.net) continues to expand the successful franchise arm of the business, with the latest plans seeing them target the franchise market in Málaga and Madrid. The restaurant and catering company in Marbella (negocio de catering en Marbella) has opened a series of new franchises along the Costa del Sol, and organic growth has them setting their sights on Terra Sana franchises throughout other areas of Spain.
This year's economic environment has seen thousands of businesses suffer, but Terra Sana saw this climate as one of opportunity, not one of limitation. Using the strong foundation of a successful existing business model that has created a string of popular restaurants on the coast and a leading catering service in Marbella (catering servicios en Marbella), Terra Sana initiated a new strategic direction for the company; one that used the economic climate as a positive springboard for an exciting new proposition: franchises for the crisis (franquicias para superar la crisis).
Franchises have been proven as one of the few business strategies to be recession-hardy, if not recession-proof. This is down to creating new businesses based on tested previous business models and established brands that enjoy an existing and loyal customer base. Terra Sana is a perfect example of an ideal franchising opportunity following a decade of running a locally iconic brand and a hugely successful business. Franchises with low investment such as Terra Sana franchises (la franquicias de Terra Sana) also inherently carry lower risk due to the far lower levels of capital investment needed than those needed to set up a new restaurant business from scratch.
Franchises that work (franquicias que funcionan) do so for two primary reasons: first, they are based on a tested business model and strategy that can easily be translated to new businesses, and second, the location chosen is perfect for such a franchise. Of course, the management of the franchise has much to do with the ongoing success, but getting these two factors right at the beginning is a key way to ensure the franchise works. The Terra Sana team provides the tested, successful business, all the way down to the design and decoration of the restaurants and full training manuals. But Terra Sana are also highly adept at identifying new locations for Terra Sana franchises that work (franquicias que funcionan), both in terms of businesses to be turned around and in terms of geographies and demographics. It is the latter that has seen the company set its sights on franchises in Madrid (franquicias en Madrid) and franchises in Málaga (Franquicias en Málaga), among other potential areas. Both cities have large populations with demographics that demand new and exciting dining experiences, from local families and university students to international ex-pats and young business people. Málaga and Madrid are also cities which actively attract and support entrepreneurs. European Franchising, the journal of European franchise opportunities, comments that "the excellent climate that currently exists within the franchising sector in Spain" is reflected annually at Madrid's Franchising Trade Fair, and highlights the capital city as being one of the leading franchise locations in the country.
Terra Sana is currently exploring the many different franchise opportunities in Málaga and Madrid, as well as other regions of Spain. If you would like to suggest yourself or your business as a potential franchisee, whether in Málaga, Madrid, Barcelona or Gibraltar, then contact the Terra Sana franchise team at www.terrasana.net.
Editor's Note: Terra Sana is represented by the search engine optimisation (SEO) and digital marketing specialists, Global Ad Solutions. Please direct all press queries to louise@globaladsolutions.co.uk or call 952 783 637 / +44 (0)20 3070 1959
