(OPENPRESS) October 10, 2008 -- This Friday Ford Fiesta is proud to launch Neon Candy - a real online lifestyle bible for girls who crave the latest in culture and fashion accompanied by a stylish funky online drama.
Neon Candy is an uber cool weekly, next generation style e-magazine set to feature the latest trends in arts, entertainment, events, fashion, lifestyle and music that every young woman should know.
Each week, the magazine presents the cultural passions and tastes of Jen, a young journalist who goes out of her way to be at the cutting edge of popular culture - from reviews that tap into the underground, current and breaking trends and parties to interviews with celebrities and new talent.
Hip she maybe; real she ain't for Jen is a fictional character, and alongside each real edition of the magazine is a web drama that follows her whirl-wind working week as her deadline inevitably looms. Each episode follows Jen journey through style city as she chronicles her experiences at the coolest cultural happenings for the coolest fans who wish they had her address book - and effortless charm.
Ford Fiesta has launched a new virtual city 'This is now' created by MSN to bring the spirit of 'now' concept to life. The dynamic 3D city encourages users to interact with the site whilst travelling around it, through news, quizzes and videos. The site will also be host to exclusive content from ITV's Fashion Show as well live gigs from some of the hottest bands around and a brand new web drama Neon Candy exclusive to 'This is now'.
"This new campaign captures the spirit of the all new Fiesta perfectly - it's stylish, modern and packed with new technology." continues Mark.
Visit Neon Candy for yourself at http://www.this-is-now.co.uk/neoncandy for the latest webisodes and edition of the magazine.
