Home Furnishing Retailer Unveils Innovative Search and Browse Tools to
Help Shoppers Find Perfect Product at Right Price
(OPENPRESS) Berlin, Germany - Wayfair.de, an emerging online retailer of home products and furnishings, today unveiled Shop by Color and My Clipbar. The two new site features leverage proprietary technology to help shoppers find just the right items from a selection of more than 500 thousand items for the home.
When it comes to home décor, the exact shade of color matters and it would be much easier to buy home furnishings if you could just visualize everything together before making a purchase. It's not enough for home retailers to offer the choice of blue or purple when customers may be looking for just the right hue of aqua or periwinkle. And- sometimes it's just impossible to tell how a set of coral throw pillows will look against a new tufted, velvet loveseat until it's too late to change your mind. With the launch of Shop by Color and My Clipbar, Wayfair.de is simplifying the process of finding the perfect products at the right price.
"We present a large selection of home goods combined with an experience that makes it easier than ever for shoppers to feel confident about their purchases," said Eric Klose, senior vice president of marketing and international at Wayfair.de. "Whether a shopper is looking to match an accent piece to a precise shade of paint or re-decorate an entire room, we recognize the importance of being able to visualize a set of items together, compare and contrast options, and search by specific shades of color."
Shop by Color
Shop by Color offers shoppers the ability to easily browse product assortments based on shades of color rather than a basic color palette. Through proprietary technology, Wayfair.de extracts dominant colors from product images to accurately analyze the color content of millions of product photos. Shoppers can then easily select a hue or several hues from an interactive color palette to view products in the corresponding colors.
My Clipbar
Online shoppers often find the only way to keep track of products they like is to put those items in their shopping cart — a cumbersome and inconvenient way to keep track of items. With My Clipbar, Wayfair.de shoppers can now drag and drop items from anywhere on the site into a clip bar accessible at the bottom of every page — making it simple and intuitive to share, compare and save items. My Clipbar makes it fun and simple to search for inspiration, share ideas and visualize how certain products will look together.
About Wayfair.de
Wayfair, formerly CSN Stores, first launched its retail operations in Germany with product-focused microsites, such as Keucheundhaushalt.de, MoebelByCSN.de and LeuchtenbyCSN.de, in early 2009 and later rebranded to Wayfair.de in 2011 to create one comprehensive destination for home furnishings. Now Wayfair.de offers an extensive selection of more than 500,000 home products from 575 brands including furnishings, lighting, baby products, outdoor items and more. Wayfair couples the technology platform and business processes first built in North America with a local supplier base, product selection and custom tailored supply chain to power e-commerce in Germany.
About Wayfair
Wayfair LLC is the parent company for Wayfair.com, which offers a zillion things home — the largest catalog of home items anywhere, crossing all styles and budgets, and offering 5,000+ brands of furniture, lighting, cookware and more. With this massive selection of more than five million products, chances are great that people can find just the right items for their home. Other sites under the Wayfair umbrella include AllModern.com, JossAndMain.com, Wayfair.co.uk, Wayfair.de, Wayfair.com.au, and AllModern.co.uk.
Headquartered in Boston, Massachusetts, Wayfair employs more than 1000 people and was recently named one of the top 25 best technology companies to work for in 2012 by Business Insider. Wayfair operates distribution centers in Ogden, Utah, and Hebron, Kentucky, and international offices in Galway, Ireland, London, Berlin and Sydney. For more information, please visit www.wayfair.de, or follow us at https://www.facebook.com/WayfairDE or at www.twitter.com/WayfairDE.
Media Contact:
Wayfair.com
Kerin Horgan
khorgan@wayfair.com
+1-857-221-8074
