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ProMax Unlimited Announces Integration with MarkOne Financial and Centrus Auto Finance

Submitted by: Dealer Marketing Services, Inc.

2012-04-12 10:06:31 digg facebook Email twitter print

New electronic submission integration between ProMax Unlimited and MarkOne Financial improves Callback time and eliminates duplicate data entry.

Davenport, IA (OPENPRESS) April 13, 2012 -- Dealer Marketing Services, the creator of ProMax Unlimited, announced today the release of their direct integration with MarkOne Financial.

This integration allows automotive dealers using the ProMax Internet-based Desking and Customer Relations Management (CRM) platform to directly submit credit applications for purchase.

Seamless integration between ProMax and MarkOne improves callback time and eliminates duplicate data entry. The electronic submission will supply the relevant customer details, trade information, and all the deal elements that MarkOne requires.

"We are extremely excited about this integration because it offers our dealers another avenue to capitalize on the resurgence of subprime lending. While meeting with the Mark1 / Centrus team, we were extremely impressed with the flexibility and depth of their lending guidelines." said Shane Born, COO of Dealer Marketing Services.

Dealer Marketing Services, Inc. was formed in 1994 by John Palmer. In August of 1995, ProMax was introduced as a Special Finance software solution. In 1998, the software was expanded to handle all types of desking including new and used vehicle leasing, CRM, finance menus, Inventory management, numerous management reports, and credit application submissions to lenders. In 2002, ProMax was introduced as the industry's first Internet-based full front end solution and today is used daily by over 11,000 individual dealership personnel. The ProMax Unlimited Internet application integrates with dealership DMS systems and can be used very effectively in large dealer group situations as well as single location dealerships. Dealer Marketing Services, Inc. also provides website development and hosting, Internet leads, and direct mail services to help dealerships increase traffic. Learn more about ProMax Unlimited and Dealer Marketing Services, Inc. at

MarkOne Financial is a regional subsidiary of MarkOne Holdings, LLC. (tm) Headquartered in Jacksonville, Florida, MarkOne Financial purchases sub/non-prime auto contracts from dealerships in the Eastern United States. Centrus Auto Finance is a regional subsidiary of MarkOne Holdings, LLC. Headquartered in Dallas, Texas, Centrus Auto Finance purchases sub/non-prime auto contracts from dealerships in the Central United States. Their success is anchored by the determination to deliver excellence in service, quick funding and utilizing technology to enhance personal contact without cookie-cutter automated decisioning. Learn more about MarkOne Financial at

For additional information on ProMax Unlimited and the MarkOne integration, contact Jennifer Karsten at 888-531-7933 or visit .

Contact Info

Dealer Marketing Services, Inc.
Phone: 800-322-9034
5401 Elmore Ave. Suite 200
Davenport, IA 52807

Release Info

Metro Area: Davenport-Moline-Rock Island, IA-IL Read More from this Metro Area
Country: United States Read more from this Country
Industry: Computer Software Read more from this Industry
Press Keywords: ProMax Unlimited, MarkOne Financial, Centrus Auto Finance, Special Finance, CRM
Press Company: Dealer Marketing Services, Inc.
Press Site:


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