Organic Hospitality aim to be only the second Scottish company to secure crowdfunding via Crowdcube.
(OPENPRESS) Organic Hospitality is a relatively small Glasgow-based web design and marketing agency with big ideas. They are looking to increase their target market, not only across the length and breadth of the UK but also into Canada and North America, with London first on the list. In keeping with their digital roots, they have opted to raise finance for their expansion using the innovative crowdfunding model rather than by traditional means and have selected the website Crowdcube (www.crowdcube.com) to pitch their idea to the masses.
An award-winning agency, they specialise in catering for the ever growing and diverse marketing needs of the hospitality and tourism sector, a niche offering in an industry that is surprisingly under-serviced in these areas. Competition between hotels and other tourism-related businesses is fierce and with online travel agents making themselves increasingly unpopular with revenue managers there is a definite need for hotels to take back control of their reservations and bottom lines by maximising direct bookings and therefore reducing the crippling commission rates, particularly amongst the smaller chains and independent hoteliers.And this is where Organic Hospitality steps in. They provide every online and offline marketing service a business could ever need — from logo and brochure design to reputation management and web development, and everything in between. Working primarily as an outsourced marketing department for smaller companies who do not have an in-house team, Organic's unique selling point is that they bring all these services under one roof and provide their clients with a dedicated account manager who co-ordinates everything into one seamless and pain-free process. One point of contact, one team who gets to know and understand their client's business inside out and of course only one invoice to settle.
The unwavering dedication of their team to produce a quality product is without doubt what sets them apart from their competitors. By maintaining long-term relationships with their clients has meant that they have rarely actively sought out new business and mainly relied on client referrals to add to their impressive portfolio, which already includes some big names in Scotland's tourism sector such as the prestigious 5* Mar Hall Golf & Spa Resort, Glasgow's long-established Sherbrooke Castle Hotel, the iconic Paddle Steamer Waverley and the forward-thinking destination marketing project Visit St Andrews. However London will provide a new challenge and to expand they need an equally dynamic and committed workforce south of the border. The time for organic growth has come to an end and if their target of £150,000 is met then it will undoubtedly mean exciting years ahead for this hard-working team and any "dragons" that back them.
Whether you have an interest or connection with the hospitality industry and want to take advantage of the rewards on offer to investors in the form of discounts from Organic's services (discounts of up to 20% available), or are simply looking for an investment opportunity with a solid exit strategy, then this unusual and ambitious proposition from a young Glasgow company is certainly worth a look. Plus there's the added incentive of tax relief against 30% of your investment sum thanks to the Enterprise Investment Scheme. Organic Hospitality's full pitch, including a video by their Managing Director Graeme Kerr, can be seen at http://www.crowdcube.com/investment/organic-hospitality-ltd-13348
Download a print-friendly PDF version of this press release. For more information please contact Graeme Kerr — email gk@organichospitality.com or call 0141 297 1344.
