A New Start-up Launched a Digital Platform for Distributing Marketing Content to Bloggers
Submitted by: BlogsConnections.com
2013-05-07 00:01:44
The website is designated to serve two main target audiences: bloggers and brand managers or PR personnel.
(OPENPRESS) Blogsconnection.com was officially launched last week, following 3 months Beta period, during which selected bloggers and PR agencies were invited to register and try out this Automated Content Management & Distribution System.
The website is designated to serve two main target audiences: bloggers and brand managers or PR personnel.
For brand managers and PR agencies, the website functions as an innovative digital platform to distribute news items to bloggers, in a professional manner, as BR —
Blogs Release, according to the specific needs of bloggers and new media, as defined by a focus group during the development of the website.
The system is simple and only requires basic registration after which you can submit the Bloggers Release (BR) and it will be sent as a newsletter, only to the relevant bloggers.
For the bloggers the site functions as an updated professional source of information. Following a quick registration, bloggers will start receiving, in a concentrated and organized manner, 'just1mail' newsletter, which includes information about brands, according to the subjects defined relevant for them, including exclusive news items. In addition, the website provides a Content Management System, so that bloggers will not be required to save all content and photos on their personal computer, yet they could still return in the future to content that inspired them — in their own personal "cloud".
Background:
During the last few years, bloggers have become opinion leaders across many different interest fields, and they currently have a substantial influence on the way we consume lifestyle products, on innovations in health & wellbeing, and also on actual subjects on the public agenda.
Brand managers and PR agencies relate great importance to exposure to blogs who address the target audience of their client, and therefore they create news items for bloggers on a daily basis. Simultaneously, bloggers who update their blogs regularly are interested in receiving quality professional information, in their own "language", and in a concentrated manner, and therefore the website creates a win-win situation for both.
Behind this initiative:
Is Danni Finkelstein, 45 — a strategist and an expert businessman in the field of mergers and acquisitions, a lecturer, a writer of essays and books on the subject of mergers and acquisitions, with a spotlight on the world of insurance.
The registration is now free open to all
bloggers, PR personnel and brand managers worldwide
