eCAFtech is Moving Forward, Now Supporting Two Audience Measurement Solutions Submitted by: Ecaf Technology, Inc. 2010-12-31 00:08:06
eCAFtech's two solution are capable of measuring Presence, Notice and Dwell Time using face recognition and tracking technology. It detect and track viewers' faces nearby media located in streets, shops and other public venues in order to measure true visual exposure to advertising media and merchandize.
(OPENPRESS) December 31, 2010 -- eCAFtech, a Taiwan company that focused on developing audience measurement in Out of Home Digital Signage (DS) industry. eCAFtech has announced the following 2 new audience measurement technology which will allow your DS to tell you the audience impressions proactively.
First,Wireless Transmission Framework DS Viewer Counter Solution
Wireless transmission framework DS viewer counter solution DSVC-200 is suitable for the digital signage system which uses the wireless technology to play programs or Ad contents. It is recommended to install authorized DSVC-200 and specified sensor camera based on the original STB (Set-top Box) around the screen. DSVC -200 can detect and track viewers of digital signage advertisements or programs.
Second, Embedded Framework DS Viewer Counter Solution
Unlike most DS measurement solutions, Embedded framework DS viewer counter solution uses a unique wide dynamic range sensor which can detect viewers at wide angles. It automatically detects and tracks viewers' faces captured by high-resolution wide dynamic range sensors. Relying on proprietary, video analytics technology, the solution generates true viewing data for digital displays and screens by analyzing face images of people watching the displays.
The above two solution is capable of measuring Presence, Notice and Dwell Time using a face recognition and tracking technology. It detect and track viewers' faces nearby media located in streets, shops and other public venues in order to measure true visual exposure to advertising media and merchandize.
Both systems are also developed in house which means that it will also be supported as ONE complete system in future releases. This is particularly important as it allows companies to data-mine viewer and audience statistics through a simple installation.
So with eCAFtech's DS viewer counter solution your digital signage network becomes more attractive and competitive to advertisers.
DSVC Product Flash ：http://www.youtube.com/watch?v=gPK3QbS1fTE
eCAF Technology, Inc. has devoted to research of biometric identification technology since 2005 and eCAFtech integrate unique face recognition algorithms into the development of application products. In 2010, eCAFtech has developed a powerful Face U host that utilizes the combination of two main recognition algorithms-Principal Component Analysis with eigenface and Linear Discriminate Analysis-to achieve at fast and accurate recognition of each individual face.