Waterlogic Units Make the Cut at Mondial Coiffure Beaute Submitted by: Waterlogic International Ltd. 2007-12-28 00:05:45
At the recent Salon Mondial Coiffure Beauté (MCB), eight Waterlogic POU machines were visibly featured on the L'Oréal stand, demonstrating a unique synergy between the two companies and their product offerings.
(OPENPRESS) December 28, 2007 -- At the recent Salon Mondial Coiffure Beauté (MCB), eight Waterlogic POU machines were visibly featured on the L'Oréal stand, demonstrating a unique synergy between the two companies and their product offerings.
L'Oréal, the world's leading beauty company, requested additional Waterlogic machines as an integral part of the prestigious event. The MCB is a pivotal showcase for talent, products and services across the entire hairdressing community and through participation in the exhibition, Waterlogic France proved that a POU machine can be a valuable part of short term prestige installation.
The annual event took place from the 22nd-24th of September at the famed Porte of Versailles, where over 36,000 visitors attended the exhibition and demonstrations held over the three day period. MCB Paris is positioned in the world of hairdressing as the Autumn season's "must-see event," bringing together the biggest players in the industry. The event is a destination for the latest trends in fashion & hairstyling, where visitors can admire the artistic creations, acquire new techniques, discover innovative products and ideas, and meet hairdressing stars and young talent.
Both L'Oréal and Waterlogic France were pleased with the collaboration that occurred both at the exhibition and with the ongoing business relationship between the two extending far beyond the exhibition halls.
Vincent Gokelaere, Managing Director of Waterlogic France, noted, "Waterlogic France is proud to have presented its machines alongside our partner L'Oréal in this prestigious industry event. We find the hairdressing industry to be a fascinating one with great potential for our products."
The right to be beautiful day after day: L'Oréal strives to make this a reality within the reach of every woman and every man. This ambition is reflected in a brand portfolio unequalled anywhere in the world. Since its creation in 1909, the group has always considered this mission of prime importance.
About Waterlogic France
Waterlogic France, with operations centred in Gennevilliers, near Paris, and three additional regional offices in Aix en Provence, Angers, and Lyon, is a subsidiary of Waterlogic International. For more information about Waterlogic France, please visit the company website at: www.waterlogic.fr.
About Waterlogic International
Waterlogic International is a global manufacturer of top quality point-of-use water purifying and dispensing systems. Since being established in 1992, Waterlogic International has grown to distribute in over 40 countries across five continents. For further information about Waterlogic International, please visit the company website at: www.waterlogic.com.
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