Muscle Beach® Shocks Fitness World - Offers Group Exercise Franchises For Free
Submitted by: Saravanan
Muscle Beach®, the innovative fitness brand based on the Santa Monica, California venue that launched the fitness movement, has announced plans to give away a free group exercise franchise to any club that signs a contract with their personal training division.
Wilbraham, MA (OPENPRESS) October 22, 2009 -- Muscle Beach®, the innovative fitness brand based on the Santa Monica, California venue that launched the fitness movement, has announced plans to give away a free group exercise franchise to any club that signs a contract with their personal training division.
According to Founder and Chairman, Daniel Tschirret, "Our innovative concept has forever changed the relationship between fitness clubs and group exercise providers. There's no longer any reason to pay for group exercise when you can get the best choreographed routines in the industry for free."
Tschirret noted that any fitness club that chooses to use his company's personal training service will receive free use of the Muscle Beach® proprietary group exercise program for the entire duration of their contract, regardless of its length. Clubs have the option to substitute their free group exercise franchise for a free fitness club franchise. This revolutionary incentive eliminates the need for fee-based group exercise programs. New or existing clubs that offer group exercise classes are eligible.
Tschirret goes on to say, "It just makes good business sense to offer something that nobody else can. Our diversified structure generates revenue from many different fitness businesses, which is why we can afford to do this. Other group exercise providers lack diversity. They're business models are limited to group exercise programs and don't go beyond that. Their primary source of income comes from the fees they charge for their programs. Thus, they can't afford to eliminate those fees and simply give their programs away for free."
Tschirret says that he's been swamped with inquiries. "Just like our free fitness club franchise program, this one is also creating quite a stir. Then again, so did the 'Cash For Clunkers' program. The difference though, is that with 'Cash For Clunkers,' the cars weren't totally free. But with our program, you actually get a valuable commodity and you don't have to spend a dime to receive it. When you take into consideration that we pay a fee to train their members, clubs actually benefit twice. First, they generate income from the fee, and second, they no longer have to pay for their group exercise program.
Tschirret cites the example of a club owner who operates five franchised clubs. "They're paying a large chunk of cash each year in fees for their group exercise program. If they were to choose our personal training service, they'd not only be making money from that, but they'd be saving tens of thousands of dollars in unnecessary fees that otherwise would have to be paid to the service provider. In rough economic times, savings like that can either make or break a club."
To become eligible for a free group exercise franchise from The Most Trusted, Most Respected Name In Fitness™, Muscle Beach®, call 413-242-1111 or visit musclebeachbrand.com.
About Muscle Beach®
Muscle Beach®, the flagship brand of Multinational Brands, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It's where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. Offering more fitness businesses than any other brand, Muscle Beach® stands alone as the world's largest fitness entity.
Daniel Tschirret, MBA
Multinational Brands, Inc.
2378 Boston Road Suite 522
Wilbraham, MA 01095