ISB Alumni Creatively Engage Leading B-Schools On The Digital Marketing Space, Through Entrepreneu
Submitted by: I-Newswire
2011-12-30 00:55:03
Founded in 2004 by two Indian School of Business graduates, Gunjan Aggarwal and Bejoy Suri, E-squared has grown to a level where it represents some of the top names in the higher education industry.
Delhi (OPENPRESS) December 29, 2011 - The best choose the best - and in India, the best choose E-squared for all their online needs.
Founded in 2004 by two Indian School of Business graduates, Gunjan Aggarwal and Bejoy Suri, E-squared has grown to a level where it represents some of the top names in the higher education industry.
Surveys have shown Indian students are increasingly going online to short-list and select their institute of choice - viewing websites and interacting with alumni and students via social media when reaching a decision.
Specializing in new-age practices - utilizing social media and bolstering an institute's on-line presence - E-squared literally gives their clients instant global exposure, displaying their brand to the world and to markets previously unreachable.
E-squared has had unprecedented success in helping institutes shift their marketing to online avenues - cutting costs by 50 per cent and reaching the widest range possible of potential students.
With a strong presence in the U.S.A. and solid relationships with U.S. academia, E-squared is able to facilitate international student and faculty exchanges and other college-to-college collaborations.
Continually updating and maintaining websites, improving institute-client communication, reaching out to target markets through Facebook, Twitter, blogs and e-mails, E-squared has brought reputation management, marketing and recruitment into the 21st Century for an ever-growing number of satisfied customers.
The agency's performance is a clear reflection of the enthusiasm and drive shown by the co-founders.
"E-squared is almost like steroid for me. Every morning I wake up with a new challenge," says Gunjan Aggarwal. "Sometimes Facebook has changed algorithms or Google implemented the Kaffeine update. I just enjoy creating 'engaging' campaigns online."
"ISB opened my mind to new possibilities. That is why, happily leaving my investment banking job, I thoroughly enjoy working in the digital space."
"We were always focused on working in the education space," says Bejoy Suri. "Today, the stakeholders demand more engagement whether it is with the alumni, corporate or prospective students. They want to research everything about you. The traditional way of choosing education has changed."
The professional approach taken and professional results delivered comes from their careful selection of quality staff.
"Our strength comes from a large network of journalists we have in India, the U.S.A. and Canada," he said. "We are able to generate world-class content leading to digital public relations."
Names of clients have not been mentioned due to confidentiality. To get the E-squared team working for you contact them at their offices: E-4, Defence Colony, New Delhi, +91 9717 999 612 or via their e-squared.in
