Horizon Forest Products Adds Aacer Flooring's 2013 Color Lineup to Pre-Finished Flooring Collection Submitted by: FireBrand Marketing, Inc.
New line responds to increased market demand for high-quality hardwoods
Raleigh-Durham-Chapel Hill, NC (OPENPRESS) Horizon Forest Products has announced the addition of Aacer Flooring's new 2013 color lineup for prefinished hardwood flooring to its growing product selection. The new residential flooring line will be carried by all nine Horizon Forest Products branches located throughout North Carolina, South Carolina, Maryland, and Virginia.
Aacer Flooring launched its new line at the Surfaces 2013 show in Las Vegas, Nevada. The new color lineup was one of the most talked about solid wood products at the show with the most popular color within the line being Maple Laguna. This color was heavily influenced by the hottest trending colors from leading design teams from around the world.
"What you see today is a direct result of Aacer Flooring responding to the market demand of high quality Northern Hardwoods versus our counterparts who are selling flooring products that are inferior to the particular species we produce," said Kevin Barker, Vice President of Sales and Marketing for Aacer Flooring. "Our new color line was a culmination of ideas from designers around the country. The influences in both texture and color bring together a simple yet complex range that can satisfy the most demanding buyer."
Horizon Forest Products has enjoyed a successful partnership with Aacer Flooring since 2009. Tim Yarbrough, Product Manager for Horizon Forest Products' Richmond branch, said that he can sum up the reason his company decided to carry this new line in just one word: "quality".
"Aacer Flooring is one of the largest producers of maple flooring in the United States," said Yarbrough. "They harvest Northern hardwoods which have a tighter grain, less color variation, and are a popular choice among home builders, general contractors, and architects. Our customers will definitely benefit from the quality and performance that this line has to offer."
Horizon Forest Products sells every species, size, and stain in Aacer Flooring's residential flooring line. The line offers American Cherry, Ash, Birch, Hickory, Maple, Oak, and Walnut species in both unfinished and prefinished flooring.
"With their great variety of species, width, and grade, Aacer Flooring is truly a valuable partner," adds Yarbrough. "Once again, they have provided us with another source for high-quality products, and we're proud to be able to offer this exceptional line to our customers."
About Horizon Forest Products
Horizon Forest Products offers customers over 75 years of industry experience and one of the most comprehensive inventories of pre-finished and unfinished hardwood flooring, floor equipment, abrasives, finishes, fasteners, and accessories in the mid-Atlantic Region. For more information, visit www.horizonforest.com.
About Aacer Flooring
Aacer Flooring is the world leader in maple performance sports flooring systems. With more than 100 years experience in every part of the wood flooring industry, Aacer manufactures sports performance floor systems designed to accommodate athletes at all levels of play. Aacer also produces ten species of northern hardwood in a variety of face widths and grades in a LEED certified environmentally controlled facility. Aacer protects the environment by involving themselves as members of the FSC, MFMA, NWFA, and USGBC. Aacer's floor systems are showcased around the world and in the Basketball Hall of Fame where the history and future of sports floors are prominently displayed. Aacer is owned by the GreenStone FCS Company a $6 billion dollar company. For more information, visit www.aacerflooring.com.