New Homepage for Lela: Lela's Site Gets Redesigned
Submitted by: pressreleasepoint
New York, NY (OPENPRESS) July 1, 2012 -- Lela.com continues to match parents with their best baby items. Lela's special approach allows shoppers to find the perfect product for their needs, not just a product with a high rating. Why should parents settle for a good baby carrier when they can get the best baby carrier? Lela uses a Compatibility Quiz to get to know each individual, then presents items with unique Product Ratings customized to the shopper.
Lela.com has been revamped to improve the shopping experience further. Now when parents visit Lela.com, they can choose between baby products-strollers, cribs, high chairs, car seats, carriers, or monitors-or electronics like TVs and digital cameras. The baby product area of the site is represented in teal, while electronics are shown in blue.
"The new site layout should make it even easier to find exactly what you're looking for," says Bjorn Harvold, Chief Technical Officer at Lela. "By separating baby products from electronics and implementing color-coding, parents can go directly to what they're looking for. As we add more categories, this approach will help simplify the experience on Lela.com."
Lela's product database is always growing. Strollers, high chairs, cribs, carriers, and other baby essentials are available, as well as digital cameras and TVs. Most parents want the best baby monitor for them, not necessarily the best rated baby monitor. By assessing the parent's needs on multiple levels, Lela helps shoppers make a perfect purchase.
Lela (www.lela.com) is an online shopping assistant that helps parents find the right baby products for them. Lela's offers a unique lifestyle-based search feature that allow parents to find baby product that fit their unique needs. And the Lela Compatibility Engine adds a further level of personalization by determining which products are suitable to a parent, based on his/her personality. Lela cuts through the clutter and confusion of the over-saturated baby products market to help parents so they can spend less time shopping, and more time being parents.
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