"Wines Worth Discovering" U.S. Tour Promotes Wines from La Mancha
Submitted by: I-Newswire
Alcazar de San Juan, Spain (OPENPRESS) May 24, 2012 - The Spanish wine appellation of La Mancha kicked off its 2012 U.S. Road Show in early May with successful events for the trade and media in Seattle, San Francisco and Houston, followed by a tasting for consumers in Dallas. Representatives from the governing body of D.O. (designation of origin) La Mancha, including President Gregorio MartÃn-Zarco, accompanied a group of fifteen wineries from the region for the Road Show.
The three trade events took place in Seattle, San Francisco and Houston, and hosted more than 160 members of the wine industry and media. At these professional tastings, the region welcomed representatives from Southern Wine & Spirits, Virgin America Airlines, Kroger, QFC, Cost Plus World Market, Young's Market Company, Spec's Fine Wines, and numerous other local importers, distributors, retailers, restaurants and hotel chains. The region also hosted 120 wine-loving consumers against the backdrop of the Meadows Museum of Spanish art in Dallas, an event which served as the finale to the special exhibition of Pastrana Tapestries that also find their home in Castilla-La Mancha. All four events took place the week of May 7th.
D.O. La Mancha will continue the "Wines Worth Discovering" Road Show in the fall with cities and dates to be announced. This campaign is being coordinated with the support of IPEX, the Foreign Trade Institute of Castilla-La Mancha.