(OPENPRESS) March 1, 2012 -- They may be better known for their involvement in motorsports, but TAG Heuer are building their following in the sport of Tennis as well. The company is a long-time supporter of Maria Sharapova but it has also just signed up an upcoming young star.
The new ambassador for the company is rapidly rising Japanese player Kei Nishikori. Since making the jump to senior competition, he has risen to number 18 in the ATP world ranking. He made the switch in 2007 and competed in his first grand slam tournament, at Wimbledon in 2008.
His competitive strength has improved and the star advanced to the quarter finals of the Australian Open earlier this year, before being knocked out of the tournament by fourth seeded Scot Andy Murray. His advance to that stage of the competition was the best showing by a Japanese player since 1968.
He will join his fellow tennis player, the world number 12 ranked player Maria Sharapova, and his fellow countrywomen, model Jessica Michibata as ambassadors for TAG Heuer Watches. With the Tennis world currently awaiting the beginning of the 2012 Grand Slams, the future looks bright for the rising star of tennis and TAG Heuer watches.
The watchmaker is today part of the luxury goods company LVMH, but the heart of this refined brand of Swiss watches lies in its sporting roots. Founded in 1860 and responsible for developments such as oscillating pinion, which is still the basis for all modern mechanical chronographs. It provided timing for the three Olympic games held during the 1920's, but it began its accent to stardom in the 1950's and 1960's when it began to issue timers for use in skiing and motorsports. Later it became the joint developer of the automatic chronograph movement, again setting the gold standard for mechanical watch development.
For more on TAG Heuer watches visit http://www.thewatchhut.co.uk/tag-heuer-watches.htm .