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Aviator and Wayfarer-Style Designer Sunglasses Available on Initium UK

Submitted by: Initium Eyewear UK

2012-02-23 07:03:34

(OPENPRESS) February 24, 2012 -- 'Aviator' and 'Wayfarer' sunglasses are brand-defining styles that have set the designer shades template for decades. Originally both Ray-Ban brands, they are now bywords for a style of designer sunglasses, and while classics, Initium Eyewear have updated them for the modern world.

Developed in 1936 for pilots to protect their eyes, Aviator sunglasses have become entrenched in pop culture since the 1960s, and are known for their appearances in classic movies such as Top Gun, which propelled sales of the iconic style.

Now, Initium Eyewear offers a modern take on the familiar style, with frames in yellow gold with brown gradient lenses; gunmetal with grey, green, or grey gradient lenses; polished silver with grey lenses or green/brown gradient lenses; dark pewter with olive gradient lenses; or matt black with grey lenses. You too can now look as stylish as your big- or small-screen idols.

Wayfarers are one of the best-loved designs of fashion sunglasses, and also one of the most enduring styles of fashion eyewear. The plastic-framed sunglasses were introduced in 1956, and even just their material made them a break from the metal-framed sunglasses which had gone before. Most popular in the 1950s and 1960s, a lucrative product placement deal in 1982 saw them reach the height of their popularity, and they have been enjoying a renaissance since the mid-2000s.

Initium's 21st century update of the style sees black, brown or clear plastic frames with matching coloured lenses. With marble or tortoiseshell effects, wearers can look super stylish, while protecting their eyes safely from the sun - Initium styles come with glare-reducing polarising lenses using hi-tech Polar EQ technology.

Exclusive sunglasses for the authors of modern culture, Initium Eyewear is a result of the fusion of music and fashion. Fashion-savvy wearers become groupies of an international 'opticcult', and the Southern Californian company states that its collections are 'a balance of new ideas and reintroductions of classic silhouettes'.

Inspired by the worlds of rock music and fashion, all Initium products live up to the rock star lifestyle, and whether wearers are on tour on on-stage, they have already attracted a dedicated rock royalty following. Jessica Biel, Nick Cave, Mike Dirnt, Robert Downey Jnr, Kate Hudson, Slash, Bruce Springsteen, Gwen Stefani, and Will.I.Am are just some loyal Initium customers.

With three collections - Lifestyle, Metal, and Platinum - the Initium range is as legendary as your favourite rock track, and Initium Eyewear is excited to be opening its doors to the UK designer and fashion sunglasses market. To celebrate, a dedicated UK web store will be rolled out in early 2012.

Initium Eyewear UK are proud sole distributors of US brand Initium - buy styles online now at and check out some great end-of-season deep discounts.

Contact Info

Initium Eyewear UK
Phone: Not Given

Release Info

Metro Area: ALL REGIONS (Including International) Read More from this Metro Area
Country: United Kingdom Read more from this Country
Industry: Advertising / Marketing Read more from this Industry
Press Keywords: sunglasses designer fashion celebrity aviator wayfarer eyewear rock music metal lenses polarising
Press Company: Initium Eyewear UK
Press Site:


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