Toyota Reaches Out to Motorsport Enthusiasts in Lucknow with Etios Motor Racing
Submitted by: Interactive Avenues
Etios Motor Racing (EMR) was earlier introduced at the Delhi Auto Expo 2012
• The EMR dealership activities began in Chandigarh last month and will be taken to 14 cities and 24 dealerships across the country
• 2012 to see a whole lot of motorsport activities by TKM to popularize EMR
• Toyota Racing Development to support the activities
• Online applications are open till February 15, 2012 - a record 3205 applications received till date
Lucknow (OPENPRESS) February 11, 2012 -- Toyota Kirloskar Motor Pvt. Ltd. (TKM) today unveiled the concept cars of its upcoming Etios Motor Racing (EMR) Trophy along with exciting motorsport activities in its dealership in Lucknow, Sunny Toyota. This new venture is in line with its global philosophy of introducing 'WAKU DOKI', which in Japanese means 'excitement, joy and fun.'
Showcased at the Delhi Auto Expo 2012 earlier this year, the new sporty avatar of the Etios will re-emphasize Toyota's efforts to reach out to the younger target group through the Etios Brand, and more importantly take motorsports closer to its customers and the youth of the country. The EMR concept cars will be touring 14 cities and 24 TKM dealerships across the country, for around four months.
Apart from the EMR concept cars on display, there was a host of motorsport based activities for all age groups visiting the dealership. Race themed driving games like racing simulators and remote controlled cars on race tracks were installed to enthrall motorsport enthusiasts. Children who accompanied their parents were given a crash course in automobiles in an innovative zone called the 'Children's Automotive Learning Area', apart from other fun contests and activities.
About Etios Motor Racing (EMR)
Continuing the Company's global legacy of motorsports, the EMR tourney will be supported by one of the most accomplished and acclaimed companies in motorsport history - TRD (Toyota Racing Development), the corporate brands from the Toyota affiliate, Toyota Technocraft Co. Ltd.
The EMR Trophy series that is slated to be held in of 2013 will be based on a one-make racing championship platform, comprising of 5-6 individual race events. The cars will be FIA qualified with racing parts supplied by TRD, and their technical expertise will be utilized throughout the series. Toyota will also partner and work closely with Indian motorsport experts such as Red Rooster Racing (International) Pvt., Ltd. based in Bangalore to better understand the needs of the sport and work towards popularizing it.
The Etios racing platform will help talented young racers develop their skills, and further train them to gain a competitive edge for their future in motorsports. They will be mentored by experts in the field, and will be given an opportunity to compete among the best in the country. This series will not only highlight the technological prowess of the manufacturer, but also the endurance levels of the Etios and the 'fun to drive' aspect of the vehicle.
In addition to which, the TRD powered Etios cars will be featured in mega road shows and exhibition races planned in the second half of this year for a never before motorsport experience.
Driver selection applications are open online http://www.toyotaetiosmotorracing.in. EMR has already clocked a whooping 3205 online registrations. Applications will be closed on February 15, 2012. Rigorous EMR camps will be conducted between March and June, 2012 to shortlist the drivers and arrive at the final driver line-up
The selected applicants will go through simulator evaluation rounds and go-kart selection rounds to begin with, and then graduate to driving the Etios Motor Racing cars along with in-depth lectures as part of the training process. All the training will be conducted by professional drivers and instructors from Toyota and local racing experts. The study material will be a combination of what is used in Japan and what is required by FMSCI to ensure the drivers are trained to international standards.
Overview of TKM
Company name -- Toyota Kirloskar Motor Private Limited
Managing Director -- President: Hiroshi Nakagawa (TMC)
Established -- October 1997 (start of production: December 1999)
Location --Suburb of Bangalore, Karnataka State
Products -- Corolla Altis, Innova and Fortuner manufactured in India. Camry, Prado, Land Cruiser and Prius imported as CBUs.
Annual production capacity -- Approx. 80,000 units
Equity participation -- TMC: 89%, Kirloskar group: 11%
Number of employees -- Approx. 4,650 (as of end of 2010)
Land area -- Aprox. 432 acres (approx.1,700,000 m2)
Building area -- 74,000 m2
Overview of TKM 2nd Plant
Location -- On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
Products -- Etios Sedan and Hatchback Etios Liva (will go on sale in April 2011)
Start of production -- December 2010
Annual production capacity -- 70,000 units.
Visit :- http://www.toyotabharat.com for details.