Toyota to Reach Out to Motorsport Enthusiasts in Lucknow with Etios Motor Racing
Submitted by: Interactive Avenues
Exciting motorsport activities at Sunny Toyota
• Etios Motor Racing concept cars on display
• 2012 to see a whole lot of motorsport activities by TKM to popularize EMR
Lucknow (OPENPRESS) February 11, 2012 -- Toyota officially announced its entry into Indian motorsports with Etios Motor Racing (EMR) at the Auto Expo in Delhi earlier this year. The company is now reaching out to the motorsport enthusiasts with on-ground promotional activities across the country. Lucknow will experience the initial excitement of EMR on the 11th and 12th of February 2012 at the Toyota dealership - Sunny Toyota (Chinat, Faizabad Road).
Through these dealership activities, motorsport enthusiasts in Lucknow will be given an opportunity not only to touch and feel the new sporty avatar of the Etios and Etios Liva but also engage in a host of fun-filled, racing and motorsport activities.
Globally, Toyota's rationale is to make motorsports more accessible, not only to participants but to its spectators as well. Through its wide network in India the company will take EMR closer to its customers across the country in the year 2012. In all, EMR will reach out to a majority of Toyota customers and motorsport enthusiasts in 14 cities and 24 dealerships.
Toyota's Etios Motor Racing, the one-make racing series, will be held in 2013 and the racing platform will help talented young racers develop their skills, and further train them to gain a competitive edge for their future in motorsports.
The online application process for the driver training has begun at http://www.toyotaetiosmotorracing.in/ and will be open till the 15th of February 2012.
Overview of TKM
Company name -- Toyota Kirloskar Motor Private Limited
Managing Director -- President: Hiroshi Nakagawa (TMC)
Established -- October 1997 (start of production: December 1999)
Location --Suburb of Bangalore, Karnataka State
Products -- Corolla Altis, Innova and Fortuner manufactured in India. Camry, Prado, Land Cruiser and Prius imported as CBUs.
Annual production capacity -- Approx. 80,000 units
Equity participation -- TMC: 89%, Kirloskar group: 11%
Number of employees -- Approx. 4,650 (as of end of 2010)
Land area -- Aprox. 432 acres (approx.1,700,000 m2)
Building area -- 74,000 m2
Overview of TKM 2nd Plant
Location -- On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
Products -- Etios Sedan and Hatchback Etios Liva (will go on sale in April 2011)
Start of production -- December 2010
Annual production capacity -- 70,000 units.
Visit :- http://www.toyotabharat.com for details.