The Touch, Inc. Combines Two Popular Styles into One Versatile Bracelet
Submitted by: The Touch
Waltham, MA (OPENPRESS) October 5, 2011 -- With interest in simple beads and bead bracelets on the decline The Touch is stepping up into the spotlight with a new solution: combining different lines into one affordable, forward thinking accessory that allows for interpretive and creative freedom for the consumer.
The Touch, a small Greater Boston based fine jewelry manufacturing company, has been separately selling changeable bracelets, beads and bead charms for several years. When the owner was visiting retail partner Galatea Fine Jewelry, a sales person there combined the different styles onto one bracelet and the idea was born. The idea was then brought back to the studio, put together and photographed immediately to receive positive reviews from Facebook fans.
The two lines, BeadZ and Changeables, can be found in retail stores all over the country. The BeadZ line is comprised of nautical, seasonal and customized beads and bead charms designed and hand-made in The Touch's own studio in Massachusetts. Changeables or, as some stores refer to them, Toppers can be worn on either sterling silver bangles or colorful cords, both with an open center for the Toppers to be changed. Combining the two most popular styles is aimed to yield more sales and change the charm bracelet game for retailers and consumers.
Most retailers who sell The Touch's BeadZ already have the Changeable toppers and bangles. For other interested retailers the call to action is clear. Buying pieces from both lines will encourage consumers to expand their notion of what a charm bracelet is and experiment with a more creative, individual look. For today's savvy consumer, versatility, quality and selection is desired and the freedom to change around the bracelet with any given outfit makes this combination a total score.
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