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Leader's Beacon releases Leadership Training CD-Rom

Submitted by: NetOneClick

2011-06-17 00:03:35

Employee engagement needs to be grounded in reality, not theory. Brain science provides that grounding. NeuroEngagement: Using Insights from Brain Science to Build Employee Engagement will provide you with practical information and powerful strategies to increase your employees' engagement - strategies that are rooted in how our minds really work.

(OPENPRESS) June 17, 2011 -- Leader's Beacon is pleased to announce the release of the new NeuroEngagement: Using Insights from Brain Science to Build Employee Engagement CD-Rom. It is the first product in the Leadership Toolkit training program series.

Do You Need to Understand Better How the Brain Really Works?
Consider these critical components related to employee engagement:
- what kind of feedback increases an employee's effectiveness.
- how people really make decisions.
- how individuals learn new skills and behaviours.
- what motivates individuals to do great work.

Much of what is taught about such topics is based on non-substantiated theories of human behavior - the pet theory of the particular consultant or author explaining it. Parts of what is taught may work. Much of it won't. Some of will even be detrimental - eroding people's commitment and performance rather than increasing them.

What people are saying…
- "Provides valuable information on the brain work connection and how to understand the dynamics of human behavior in the workplace."

- "I found this seminar to be an excellent blend of facts and practical application, with relevent examples to supplement my learning."

- "Fascinating synthesis of latest neuro science and practical leadership practices woven together into a rich presentation."

Do I Really Need a Science Degree to Be an Effective Leader?
No. But you do need to know some key things about the brain so that your leadership practices are consistent with how our minds really work.

For instance, did you realize that people generally make a decision for emotional reasons and then use rational thought and analysis to justify it. Think of the implication of that when you are in a team meeting and someone is disagreeing with you. Have you tried to convince them with logic, facts, analysis and evidence? Did it work? Not likely. They might have acquiesced to your authority, but not given their whole-hearted commitment. We need to know how the brain really works in decision-making to be able to get people to really buy-in, not just give-in because you are their boss.

That's just one example of the many ways that knowledge of how our minds actually work can increase your effectiveness and your staff members' level of engagement.

Brain science is a rapidly growing body of knowledge and much of it has direct application to leaders. But the science can be a bit overwhelming.

Scott is gifted at taking complex concepts and translating them into simplified, easy-to-use principles. He has been reading in the field of neuroscience for several years and has been using knowledge of the brain's workings to help managers and leaders increase their effectiveness and deepen their employees' engagement.

Through this seminar, you will get to benefit from his knowledge and increase your effectiveness and your team's commitment and productivity.

At the end of this seminar you will:
- understand four keys insights about the workings of our mind that directly relate to employee motivation and commitment.
- have practiced using these insights to respond effectively to several typical employee scenarios.
- have created a strategy for using these insights to foster greater employee engagement with your own team.

About Scott Campbell
Scott Campbell is the Founder and President of Personalities At Work, a Toronto-based leadership development firm. Through keynotes, consulting, and writing, Scott shares his insights and practical wisdom, helping individuals become great leaders. He is the author of Quick Guide to the Four Temperaments and Peak Performance and 5-D Leadership: Key Dimensions for Leading In The Real World. Scott's presentations are noted for their high-energy, humor, cutting-edge information, and practicality - receiving rave revues. Scott is a member of the NeuroLeadership Institute, the Association for Psychological Type International, and the Ontario Association for the Application of Personality Type. His clients include such notable companies as FedEx, Nike, GE, Bayer, IBM, Pepsi, Proctor & Gamble, Kraft, Johnson & Johnson, Sun Life Financial, and Sanofi Pasteur. In addition to his corporate clients, Scott has extensive experience in consulting with both US and Canadian governmental agencies and NGOs. Germany, Belgium, France, Spain, Hong Kong, and Japan are some of the other countries where he has worked.

About Leader's Beacon
Leader's Beacon, founded in 2007, is a publisher of leadership content both through its blog online and via online training seminars and CD-Roms. The Leader's Beacon blog is recognized for its quality content and thought-leading contributors to the field of leadership and management development. Topics range from employee engagement to communication to team building to conflict resolution.

Contact Info

Phone: Not Given

Release Info

Metro Area: Los Angeles-Long Beach, CA Read More from this Metro Area
Country: United States Read more from this Country
Industry: Advertising / Marketing Read more from this Industry
Press Keywords: leadership, employee engagement, neuroengagement, management, teambuilding, communication, brain science
Press Company: Leader's Beacon
Press Site:


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