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Wyrd Con 4 Welcomes Blizzard Entertainment - Project Blackstone: The Great Transmedia Experiment

Submitted by: StoryForward LA

2013-08-26 00:01:26 digg facebook Email twitter print

Wyrd Con 4 is pleased to announce the addition of a panel featuring Blizzard Entertainment. Project Blackstone: The Great Transmedia Experiment will take an in-depth look at the transmedia experience meant to weave together narratives for StarCraft.

Los Angeles-Long Beach, CA (OPENPRESS) Wyrd Con 4 is pleased to announce the addition of a panel featuring Blizzard Entertainment. Project Blackstone: The Great Transmedia Experiment will take an in-depth look at the transmedia experience meant to weave narratives for StarCraft across various verticals.

Panel Description
The ambitious goal of Project Blackstone was to weave a narrative across multiple media, draw traffic to the StarCraft website, raise awareness of StarCraft short stories, and build hype for Blizzard Entertainment's StarCraft II: Heart of the Swarm video game. The experiment was a success on many fronts, and Project Blackstone: the Great Transmedia Experiment will be an opportunity for the creators of Project Blackstone to share their insights, war stories, and opinions on what transmedia really means, and where it's headed in the future.

Panelists will include:
Micky Neilson (Publishing Lead, Blizzard Entertainment)
Matt Burns (Associate Story Developer, Blizzard Entertainment)
Justin Parker (Historian, Blizzard Entertainment)
Cynthia Hall (Creative Development, Blizzard Entertainment)
Cameron Dayton (Creative Director, E-Line Media)

The panel will take place on Saturday, September 14th, 2013 from 5 PM to 7 PM in the Laguna Beach Room.
For more information about this programming, a full schedule of events, panels, games, and workshops, as well as to register for the convention, visit Four day attendee badges are only $85 through the end of August.

About Wyrd Con:
Wyrd Con is a live event in Southern California, running from September 12 through September 15, 2013. This unique gathering of storytellers presents an opportunity to participate in Live Action Role Playing, delving into the wild ride of Augmented Reality Gaming, and learning about the cross-platform realm of transmedia.

Since 2010, Wyrd Con has proven to be a fun and educational gathering. This unique convention is now at a point where the initial vision can be realized with your support. The realm of interactive storytelling is a powerful way to expand the knowledge of the day-to-day world and the understanding that our world view is only limited by our imagination.

Wyrd Con is four days and three nights of total immersion into the depths of your imagination. Take on your greatest fantasies, experience different social roles, learn to be a powerful leader, and realize what it means to follow your heart. How you choose to mix these together is your decision, and that is the power of Wyrd Con.

For press inquiries please contact Angelique Toschi at

About Micky Neilson:
Micky Neilson is the Publishing Lead at Blizzard Entertainment, where he has worked since 1993. Micky's game writing credits include World of Warcraft, StarCraft, Warcraft III, and Lost Vikings II. Micky is a television and movie fanatic, and with his writing partner Sam Didier, writes screenplays in his spare time (What spare time? Luckily he was able to create a fold in the time/space continuum!). Micky's first comic book, World of Warcraft: Ashbringer, hit number two on the New York Times Bestseller list for hardcover graphic novels. Most recently, his graphic novel, World of Warcraft: Pearl of Pandaria, reached number three on the New York Times Bestseller List. With the support of his wife, Tiffany, and daughter, Tatiana, Micky looks forward to continuing his adventures in the worlds of Azeroth and beyond for many years to come.

About Cameron Dayton:
Cameron Dayton turns core ideas into driving narratives, living worlds, and faceted, engaging tales. As a founder of Chair Entertainment, he co-wrote the screenplay to Advent Rising with Orson Scott Card and built narratives around award-winning games such as Undertow, Shadow Complex, and Infinity Blade. He has written for all of Blizzard Entertainment's game worlds, including World of Warcraft, StarCraft, and Diablo. Cameron wrote Blizzard's first web-comic, Kerrigan: Hope and Vengeance which was ranked #1 on for single-issue digital comics. Additionally, he wrote and directed the Project Blackstone transmedia campaign for StarCraft 2. Cameron is currently Creative Director at E-Line Media, where he is building transmedia narratives on several projects for Google, Summit Entertainment, and

Contact Info

StoryForward LA
Phone: Not Given

Release Info

Metro Area: Los Angeles-Long Beach, CA Read More from this Metro Area
Country: United States Read more from this Country
Industry: Art & Entertainment Read more from this Industry
Press Keywords: wyrd con 4, wyrd con, Transmedia, Blizzard, StarCraft, World of Warcraft, Micky Neilson, Matt Burns, Justin Parker, Cynthia Hall, Cameron Dayton, storytelling, interactive storytelling
Press Company: Wyrd Con
Press Site:


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