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Law Firms Drive Growth with Quantitative Marketing

Submitted by: Customer Research Center

2008-12-30 00:00:49

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Law firms use now use a new survey tool to determine marketing engagement levels throughout their organization and identify alignment opportunities across their marketing plans, their employees' value perceptions, and their client experience.

New York, NY (OPENPRESS) December 30, 2008 -- Bagia & Associates, a leading Philadelphia immigration law office, recently completed testing an innovative new survey designed to benchmark marketing engagement across its employees.

The marketing engagement survey, designed by the New York-based Customer Research Center (CRC), analyzes alignment between marketing strategies, employee perceptions, and the client experience. Bagia & Associates developed a three-year growth strategy, based on the engagement survey, which will allow them to support strategic investments in their expanding market.

Jay Bagia, founder of Bagia & Associates, noted, "We've always been innovative in our approach to marketing our immigration services, but the analytical work by the Customer Research Center allows us to reach an entirely new level." The CRC marketing engagement approach includes a linear programming module that helps law firms to choose the greatest economic return across many different marketing channels.

"Law firms have many marketing options to choose from, but often lack the data required to make informed trade-off choices," said Steven Grant, CRC Managing Partner. Mr. Grant says his firm recently started working with law firms on marketing strategies. "We've done a lot of innovative work with wealth management companies and independent insurance agents, but this is our first foray into the legal field. We've found our optimization algorithms can spur a fundamental reallocation of marketing investments that drives incremental revenue growth."

The marketing engagement survey instrument is typically completed by everyone, in firms with less than 25 people, and by a statistically valid percentage of the organization for larger companies. The engagement survey covers brand identify, brand coherence, employee perceptions, and the current level of employee engagement in supporting the firm's marketing efforts. The marketing engagement survey is completed along with a client experience survey so that both the marketing promise and the firm's actual service to clients can be closely aligned.

The Customer Research Center, with offices in New York, Philadelphia, Stamford, and New Jersey focuses on sales process optimization studies. For additional information on client experience strategies and sales process optimization please contact: Yvonne Brooks, Director, Public Relations, Customer Research Center or visit the CRC website at www.CustomerResearchCenter.com. Contact Ms. Brooks by phone (917) 568-3688 or email: ydbrooks@customerresearchcenter.com.

Bagia and Associates, a leading immigration law firm with headquarters in Philadelphia, can be reached at (215) 922-5354 or email jay@bagialaw.com. Their website address is: www.BagiaLaw.com.




Contact Info

Customer Research Center
Phone: 646 325 3329
Website: http://www.customerresearchcenter.com
176 Broadway, Suite 9C
New York, NY 10038



Release Info

Metro Area: New York, NY Read More from this Metro Area
Country: United States Read more from this Country
Industry: Business Services Read more from this Industry
Press Keywords: legal marketing, law office, revenue, growth, marketing, immigration, linear programming, employee engagement
Press Company: Customer Research Center
Press Site: http://www.customerresearchcenter.com




 


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