The Open Press - Press Release News Wire
  Thursday, March 28th 2024 - 6:58pm EDT
PRESS RELEASE NEWS WIRE         
     FRONT PAGE     |     ARCHIVES     |     ABOUT US     |     FAQS      
Welcome Guest User  ( LOG IN )      SUBMIT A RELEASE   ADD A FIRM   
Sorting Options

By Country

By Metro Area

By Industry

Member Options


Register

Login

Recover Password

Email Alert
Site Navigation

Home

Services & Fees

Press Release Guidelines

Submit a Press Release

Company Directory

Contact Us

RSS Feeds

Help

|Press Releases|Pro PRs|Book Reviews|Articles (OP-ED)|News|Exposé|PR Firms|


Gps Mobile Solutions Introduces New Brand, New Look, New Name

Submitted by: BlueArrow Telematics

2019-01-21 00:01:35

del.icio.us digg facebook Email twitter print

After years of work to build recognition, why would an established company change its name?

Raleigh-Durham-Chapel Hill, NC (OPENPRESS) It's a question Stuart Lamm can answer from experience. His company started in 1991 as CELLULAR IMAGES [1991-2009], became GPS Mobile Solutions [2009-2018], and, as of November 1st, 2018, is officially BlueArrow Telematics. "With our strategic sights set on expansion, we believe it's vital to officially change the name of our firm to BlueArrow Telematics."

Changing the name of your business is not a decision to be taken lightly. It is a delicate process that must be handled properly, say experts. But making this kind of change can be important — even critical — to a business. Having gone through a company name change once before, Lamm understands the opportunities and challenges well.

"In both cases, a term used in my company name became a commodity, not a distinction," explains Lamm. "This time, we needed to land on a name that will outlive the rapid changes that have and will continue to impact the telecommunications industry."

He also wants the name change to amplify the impact of the internal work they were doing as well as serve as a strong signal to the marketplace, clients. and employees alike that this isn't the cellular company of 25 years ago — things are different now.

"Because I've been through this process before, I have learned a few things that I hope can help other business owners who are facing the same issues."

1. Make it a Big Deal
Our first name change was launched with little fanfare. I realize now that may have been a missed opportunity. This time, I'm looking at this as a new start, a time to better capture our value proposition and philosophy, to rebuild on the marketing and branding fronts, and to reenergize our company's expansion efforts.

2. Pick a Name that has Room to Grow
Focusing on one technology asset in a continually growing marketplace is confining. In our case, "cellular" came to mean "phone" and GPS meant "getting directions" to most people. BlueArrow can mean anything we want it to.

3. In SEO, Winners Focus, Losers Spray
Earning top SEO placement with a broad term like GPS was next to impossible for us. A search term like "BlueArrow" has far more opportunities to make the fast track to Page One.

4. Be Broad, But Refined
We wanted our name to tell what we do, but in a subtle way; we added a "sub-title": TELEMATICS (the branch of information technology that deals with the long-distance transmission of computerized information). The general public may not know what it is, but our client's do.

5. Connect the Dots
If there is a disconnect between what your company is doing and what its name suggests, a name change may be in order. In our case, we moved from helping companies with tracking vehicles to broader solutions that included safety, maintenance, and driver performance programs; our name didn't reflect that.





Contact Info

BlueArrow Telematics
Phone: 9197403008
Website: http://www.bluearrowtelematics.com
1760 Heritage Center Dr #201
Wake Forest, NC 27587



Release Info

Metro Area: Raleigh-Durham-Chapel Hill, NC Read More from this Metro Area
Country: United States Read more from this Country
Industry: Transportation Read more from this Industry
Press Keywords: bluearrow telematics, blue arrow telematics, blue arrow, bluearrow, stuart Lamm, mobile workforce, road safety, telematics, north carolina
Press Company: BlueArrow Telematics
Press Site: http://www.bluearrowtelematics.com




 


Copyright © 2024
The Open Press - Professional Press Release News Wire.
All rights reserved.


   Home|About Us|Archives|Faqs|Services & Fees|Guidelines|Submit Release|Register|Privacy Policy|Contact Us|RSS Feeds|Email Alert